Services Pricing About Book a call Free assessment
Market Analysis · Research Summaries · Strategic Briefs

Strategy documents grounded
in real data, written clearly.

Research summaries, market analyses, and strategic briefs that contain actual information. No jargon padding, no inflated market size claims, no conclusions without evidence. Written for executives, boards, funders, and planning teams who read carefully.

Book a discovery call
Market analysis Competitive landscape Research summary Strategic brief CAD $250 – $600
What’s included

Everything that goes
into your document

01
Sector & Industry Overview
A clear summary of the industry: size, growth trends, regulatory environment, key players, and relevant macro factors. Sourced from industry reports, Statistics Canada, and primary research.
02
Market Analysis
Target market definition, sizing, segmentation, and demand validation. TAM/SAM/SOM where relevant, with methodology documented.
03
Competitive Landscape
Who the main competitors are, how they position themselves, where gaps exist, and what the implications are for your business or project.
04
SWOT or Strategic Assessment
An honest internal and external assessment structured around the decision or question you’re trying to answer.
05
Strategic Recommendations
Where relevant, a clear set of prioritised recommendations based on the research findings. Written for the reader who needs to make a decision, not just understand the situation.
06
Executive Summary
A one-to-two page summary of the full document for stakeholders who need the key conclusions without reading the full analysis.
07
Data Sources & Methodology
All sources documented. All assumptions stated. Your stakeholders can verify the research, which makes the document significantly more credible.
08
Two Revision Rounds
After the first draft, two revision rounds are included to refine framing, adjust depth, and incorporate additional information.
Ready to get started?
  • Free 10-question assessment
  • Honest results within 24 hours
  • No obligation, no sales pitch
  • Human-written, every plan

Or book a 30-min call

Starting from
$250 – $600 CAD
Per document · complexity and length dependent
Who this is for

The right fit for
your situation

📊
Businesses entering a new market or sector
You’re considering expansion and need an objective analysis of the opportunity, the competitive landscape, and the key risks before committing.
🏛️
Organizations preparing board or investor presentations
A well-written market analysis underpins strategic presentations and demonstrates that leadership has done the work.
🌏
Immigrant entrepreneurs assessing the Canadian market
Understanding the Canadian competitive landscape before entering is essential. We research the sector and produce a clear briefing on what you’re stepping into.
📋
Businesses supporting a grant application
Many grant applications require or benefit from a supporting market analysis. We write these to complement the grant proposal.
🔍
Startups validating a business idea
Before building a business plan, a market validation document can confirm whether the idea is fundable and the market is real.
💼
Consultants who need research support
Business consultants who want to commission research and analysis for a client deliverable, with professional writing included.
Why Planwrit for this

What makes this
worth your investment

01
Real sources, cited
Every market size figure, industry statistic, and competitive claim is sourced and documented. We don’t invent numbers — and stakeholders can verify everything we write.
02
Written for the reader making the decision
We ask what decision this document needs to support before writing. A strategy document for a board is different from one for a bank — and we write for the right reader.
03
No jargon filler
Strategic documents often get padded with management consulting language that says nothing. We write in plain, direct language that communicates faster.
04
Statistics Canada and Canadian data primary
For Canadian market research, we prioritise Canadian data sources: Statistics Canada, CBRE, BDC research, CMHC, and sector-specific industry associations.
05
Conclusions, not just data
Data without interpretation isn’t strategy — it’s noise. Our strategy documents end with clear conclusions and, where appropriate, prioritised recommendations.
06
Fits into your larger document set
If you need a strategy document and a business plan, we write both with consistent data, aligned market sizing, and the same analytical thread.
How it works

From enquiry to
finished document

01
Free assessment
We discuss your strategic question, your audience, and what the document needs to support or enable.
02
Research phase
We conduct independent desk research: industry reports, Statistics Canada, competitor analysis, and any sector-specific sources.
03
Draft & structure
First draft delivered with documented sources and methodology. Two revision rounds included.
04
Final delivery
Word and PDF format. Fully sourced. Ready for internal use, board presentation, or inclusion in a funding application.
Common questions

Everything you need
to know before starting

Market analysis reports, competitive landscape assessments, sector entry briefs, SWOT analyses, strategic planning documents, go-to-market research summaries, business case documents, and research reports for grant applications or board presentations.

A strategy document focuses on a specific strategic question or analysis — typically the market, competitive environment, or a specific decision. A business plan is a comprehensive document covering the full business: strategy, operations, team, and financial model. The two are complementary, and we often write both for the same client.

Yes, primarily. For Canadian market research we prioritise Statistics Canada, CBRE commercial research, BDC SME research, CMHC housing data, and sector-specific associations. We supplement with international sources (IBISWorld, Statista, industry publications) where Canadian-specific data is limited.

Yes. Grant applications often benefit from or require supporting market analysis. We write grant proposals and market analyses together, ensuring the research in the analysis directly supports the arguments in the proposal.

Depending on scope and research depth, most strategy documents are delivered in 7–12 business days from the intake call. Shorter research briefs can be delivered in 5 business days. Rush delivery is available at an additional fee.

Still have questions?

Book a free 30-minute discovery call. We’ll walk through your situation honestly and tell you exactly what we can and can’t do for you.

General Business Plan → Canadian Grant Application → Pitch Deck →
How payment works

Simple, transparent,
no surprises.

01
📋
Free assessment

No payment, no obligation. We confirm your situation is a good fit first.

02
📞
Firm written quote

After the discovery call, you receive an exact price and timeline in writing before anything starts.

03
💰
50% deposit — non-refundable

Non-refundable once writing begins. Covers research, planning, and writing time committed from day one.

04
✅
50% on final delivery

Balance due on delivery of the final document. The file is released only upon receipt of payment.

⚠️
The 50% deposit is non-refundable once work has started This applies regardless of whether you change your mind, withdraw your application, or decide not to proceed. All questions about scope and process are best raised before the deposit is paid — we are happy to answer them during the discovery call.
📄  Revision policy — what two rounds covers and what it does not
✓ Included in your revision rounds
  • Typographical errors and spelling mistakes
  • Grammar and punctuation corrections
  • Factual corrections where information was misunderstood from your intake
  • Minor additions of information provided during intake but missed
✗ Not included — quoted separately
  • Changing the business concept or strategy after delivery
  • Adding sections not in the agreed scope
  • Retargeting a different visa program or province
  • New financial figures provided after delivery
  • Changes due to circumstances that changed after work began
  • Third or further revision rounds
Additional revision rates
Minor
Isolated edits in one or two sections. No new research required.
$150 – $250 CAD
Moderate
Multiple sections revised or additional research required.
$250 – $500 CAD
Major
Substantial restructuring or changes affecting strategy or financials.
$500 – $900 CAD

Rush revisions within 48 hours carry a 25–50% surcharge. All additional revision rates are confirmed in writing before work begins — no surprise invoices.

View full payment & revision policy →
Ready to start?

Ready to commission research
that actually says something?

Start with the free assessment. We’ll scope the work, identify the right sources, and deliver a document your stakeholders can trust.

Book a 30-min call

Or email: jocelyn@planwrit.com

Also from Planwrit
General
General Business Plan

Full business plans incorporating market research and financial projections.

Learn more → Grants
Canadian Grant Application

Grant proposals written to each funder’s scoring criteria.

Learn more → Investor
Pitch Deck

Investor-structured 10–15 slide presentations for raising capital.

Learn more →