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Investor Pitch Deck · Startup Presentations · Canada

A pitch deck that gets
the meeting, not the file.

A pitch deck is not a business plan in slides. It’s a 10–15 slide narrative designed to move an investor from cold to curious. We write every slide around the investor’s decision-making process — problem, solution, market, traction, team, and ask — without a word of filler.

Book a discovery call
10–15 slides Investor-structured Design-ready format Compatible with any designer CAD $600 – $1,200
What’s included

Everything that goes
into your document

01
Cover Slide & Hook
The opening frame sets the tone. We write a clear, specific company description and a hook that makes an investor want to keep reading.
02
Problem Statement
A compelling problem slide demonstrates market understanding. We frame the problem in terms your target investor will recognise — specific, relatable, and sized.
03
Solution & Value Proposition
Your answer to the problem, written simply and precisely. No jargon, no over-claiming. One or two sentences that an investor can repeat to a colleague.
04
Market Size & Opportunity
TAM, SAM, and SOM with sourced data. Investors know when market size numbers are invented — we use real industry reports, Statistics Canada data, and sector benchmarks.
05
Business Model
How you make money, from whom, and at what unit economics. Clear, simple, and free of the vague language that raises due diligence red flags.
06
Traction & Milestones
Revenue, users, partnerships, pilots, or any other evidence that the business is real and moving. If you’re pre-revenue, we frame the right milestones clearly.
07
Team Slide
The slide investors often look at first. We write team bios that highlight relevant experience, not titles — and frame the founding team as specifically qualified to solve this problem.
08
Competitive Landscape
An honest, well-structured comparison that shows you understand the market — and have a defensible position in it.
09
Financial Highlights
Key revenue projections and unit economics — simplified from your full financial model for slide format. Enough to credibly anchor the ask.
10
The Ask
How much you’re raising, in what structure, and what it gets you. Written to invite a conversation, not close a deal.
Ready to get started?
  • Free 10-question assessment
  • Honest results within 24 hours
  • No obligation, no sales pitch
  • Human-written, every plan

Or book a 30-min call

Starting from
$600 – $1,200 CAD
Per deck · copy & content · design-ready format
Who this is for

The right fit for
your situation

🚀
Early-stage startups raising their first round
Pre-seed or seed stage companies preparing to approach angels, VCs, or government funding programs for the first time.
📈
Growth-stage companies raising follow-on funding
You’ve got traction but need a pitch deck that positions your next raise accurately and compellingly.
🌏
Immigrant entrepreneurs pitching Canadian investors
Your business is strong but your pitch doesn’t yet land the way you intend with Canadian investors. We bridge the communication gap.
🏛️
Businesses applying to accelerators or grant programs
Many Canadian accelerators and government funding programs require a pitch deck as part of the application. We write decks that score well.
🤝
Entrepreneurs seeking strategic partners or acquirers
A partnership or acquisition pitch has different goals than an investor pitch. We write both, calibrated to the audience.
📋
Founders who have a deck but aren’t getting responses
If your current deck isn’t generating meetings, we can review and rewrite the narrative, structure, or framing that’s losing the reader.
Why Planwrit for this

What makes this
worth your investment

01
Written around the investor’s decision process
Investors decide within the first three slides whether they’re interested. We structure every deck around that reality — front-loading the hook, problem, and solution before anything else.
02
Copy-first, design-ready
We deliver pitch deck content in a structured format that any designer or Canva template can work with immediately. The writing is the hard part — and it’s what we do.
03
Market data, not invented numbers
TAM/SAM/SOM slides built on sourced, verifiable data. Investors with sector experience will verify your market size claim — ours hold up.
04
No jargon, no filler
Every word in a pitch deck costs attention. We cut ruthlessly — no buzzwords, no padding, no slides that could be removed without loss.
05
Cross-cultural communication fluency
We work with immigrant founders whose business logic doesn’t always translate directly into Canadian or North American investor language. We make it land.
06
Aligned with your full document set
If you need both a pitch deck and a business plan, we write both — with consistent messaging, aligned financials, and the same narrative thread.
How it works

From enquiry to
finished document

01
Free assessment
Take the 10-question eligibility check. We review your situation and confirm fit before any commitment.
02
Discovery call (30 min)
We discuss your goals, audience, and what the document needs to accomplish with your assigned writer.
03
Intake & research
You complete a detailed questionnaire. We conduct independent research before writing begins.
04
Draft, revise & deliver
First draft delivered on the agreed timeline. Two revision rounds included. Final delivery in Word format.
Common questions

Everything you need
to know before starting

The sweet spot is 10–15 slides for most early-stage pitches. This is enough to tell the full story without losing the reader. The classic structure covers: cover, problem, solution, market size, business model, traction, team, competitive landscape, financials, and ask. We occasionally add one or two slides depending on the business model, but we never pad.

We deliver the written content in a structured, design-ready format — slide-by-slide copy, suggested layout notes, and any data or chart suggestions. We don’t do graphic design, but our output plugs directly into any designer, Canva template, or PowerPoint deck. If you need a designer referral, we can suggest one.

We offer pitch deck rewrites as well as new builds. Share your existing deck in the intake process and we’ll identify what’s losing the reader — usually it’s the problem framing, the market size methodology, or the ask slide — and rewrite from there.

Yes — this is one of our most common pitch deck engagements. Immigrant founders often have strong businesses but pitch in a communication style that doesn’t land with Canadian investors. We bridge that gap, preserving the business logic while reframing the narrative for the specific audience.

A business plan is a comprehensive document — typically 15–40 pages — that answers every question a lender, immigration officer, or due-diligence reviewer might have. A pitch deck is a 10–15 slide narrative designed to get a meeting, not answer every question. The best pitch decks leave the investor wanting to know more. The best business plans leave nothing unanswered.

Still have questions?

Book a free 30-minute discovery call. We’ll walk through your situation honestly and tell you exactly what we can and can’t do for you.

How payment works

Simple, transparent,
no surprises.

01
📋
Free assessment

No payment, no obligation. We confirm your situation is a good fit first.

02
📞
Firm written quote

After the discovery call, you receive an exact price and timeline in writing before anything starts.

03
💰
50% deposit — non-refundable

Non-refundable once writing begins. Covers research, planning, and writing time committed from day one.

04
50% on final delivery

Balance due on delivery of the final document. The file is released only upon receipt of payment.

⚠️
The 50% deposit is non-refundable once work has started This applies regardless of whether you change your mind, withdraw your application, or decide not to proceed. All questions about scope and process are best raised before the deposit is paid — we are happy to answer them during the discovery call.
📄  Revision policy — what two rounds covers and what it does not
✓ Included in your revision rounds
  • Typographical errors and spelling mistakes
  • Grammar and punctuation corrections
  • Factual corrections where information was misunderstood from your intake
  • Minor additions of information provided during intake but missed
✗ Not included — quoted separately
  • Changing the business concept or strategy after delivery
  • Adding sections not in the agreed scope
  • Retargeting a different visa program or province
  • New financial figures provided after delivery
  • Changes due to circumstances that changed after work began
  • Third or further revision rounds
Additional revision rates
Minor
Isolated edits in one or two sections. No new research required.
$150 – $250 CAD
Moderate
Multiple sections revised or additional research required.
$250 – $500 CAD
Major
Substantial restructuring or changes affecting strategy or financials.
$500 – $900 CAD

Rush revisions within 48 hours carry a 25–50% surcharge. All additional revision rates are confirmed in writing before work begins — no surprise invoices.

Ready to start?

Ready to build a pitch
that gets the meeting?

Start the free assessment and we’ll review your situation, confirm fit, and connect you with your writer. First draft in 10 business days.

Book a 30-min call

Or email: jocelyn@planwrit.com